The best copywriting niche for you is the one that aligns with your interests, expertise, and the area in which you intend to specialize.

That means that there’s no single niche that is the best for every person who is about to kick start their career as a copywriter.

However, there are some niches that are generally considered more beginner-friendly due to their lower barrier to entry, broad appeal, and consistent demand.

Let’s check them out.

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1) E-Commerce

E-commerce is such a vast industry that almost every aspiring writer can find a niche aligning with their interests and area of expertise.

For instance, if you consider yourself a gaming enthusiast, you could write product descriptions of the titles you love playing.

Similarly, anyone who takes their skincare routine seriously might want to educate the world – as well as sell some products – using all the knowledge they have gained about the beauty industry.

Another reason you may want to start writing e-commerce copy is that online shopping continues to grow year-on-year.

An estimate by Oberlo shows that there was an increase of 80 million digital buyers in 2023 over the previous year – a 3.1% year-over-year increase.

As such, if you want to dip your toes in an industry that won’t be going away anytime soon, start writing copy for those products or services you love using.

2) Small Businesses

Are you new to copywriting and lack a portfolio to attract and impress potential clients with?

Perhaps it’s time to take a walk around the block where you live and offer your copywriting services on the cheap.

Not only would you be able to build a solid portfolio this way, but you’d also be helping a small business become potentially big (a win-win situation for all parties involved).

Even if you aren’t the overly generous type, there’s another reason why you may want to help your local small businesses grow.

Small businesses often require a variety of copy, giving newbie writers like yourself the invaluable opportunity to gain experience in different types of copywriting, something big businesses can’t offer you.

3) Health and Wellness

Did you know the global health and wellness industry has expanded by over 15% over the last 5 years?

This indicates that the industry is constantly growing, making it easier for beginners like yourself to find clients interested in your content.

Also, since the health and wellness industry thrives on social media platforms, you can leverage the mass media aspect to gain exposure for yourself.

This, in turn, may help you build a personal brand, which can open various doors to connect with potential employers or clients.

Finally, since many products or services in this industry are evergreen, you’d be building a portfolio that would remain relevant over time.

4) Real Estate

Real estate is often considered a stable industry, and it tends to be less susceptible to economic downturns than other sectors. This stability can provide beginners with a consistent flow of work opportunities.

Another reason why beginners should consider real estate writing copy is that it involves distilling complex content into easy-to-use words, letting you showcase your ability to break down difficult information into understandable one.

What’s more, you cannot write high-converting real estate copy unless you’re collaborating with the likes of real estate agents, marketers, and photographs.

This collaborative approach helps aspiring copywriters in more ways than one, giving them the opportunity to build their network and find new opportunities to grow their copywriting business.

5) Personal Development

The personal development (PD) niche offers a wealth of opportunities for beginner copywriters to explore, learn, and grow.

For instance, PD copy often involve personal experiences, real-life examples, and anecdotes, thereby giving beginner copywriters the opportunity to learn how to create compelling and relatable narratives.

Also, since PD niche incorporates principles from positive psychology, copywriters can learn to infuse positivity into their writing, thereby creating content that uplifts and empowers them as much as their readers.

To further sweeten the deal, the PD niche allows beginners to create content based on their unique perspective and writing style. This allows writers to create content that leads to increased recognition and trust.

Finally, almost everyone in the world pursues personal development, making this niche suitable for writers targeting global audience.

6) Personal Finance

Personal finance is a topic that interest everyone, as people always seek advice to budget, save, invest, and manage their money.

As a result, there is a constant demand for content in this niche, especially one that offers actionable advice on age-old problems.

Also, it’s easy to monetize your skills as a personal finance copywriter, especially once you have built a large following of people who trust your advice.

Once you have built that level of trust with your readers, financial institutions, investment firms, and other players in the global economy might want to tap your services to promote theirs.


As noted at the start, the best copywriting niche for you is the one that piques your interest the most, whether it does that by striking a cord with your interests or aligning with your future goals.

For this reason, think long and hard about the above niches and make sure to select the one you could see yourself dedicated the next decade of your life to.