6 Best Copywriting Tools and Software in 2024

Do you want to create high-quality content? Need help optimizing your copy for search engines as well as target audiences?

The best copywriting tools on the internet can help.

Besides reducing the time it takes to create compelling copy, the top copywriting tools allow you to tailor the content for maximum impact. You can thus count on them to supercharge your marketing efforts.

Let’s get started.

1. ChatGPT

There are various ways ChatGPT can take your copywriting to the next level.

Some of which include:

• Defining your target audience: A simple prompt (“I’m marketing a (). Define my target audience”) can save you hours otherwise spent in getting the lowdown on your reader.
• Generating content ideas. If you want ChatGPT to go the full hog, give it complete information about your target audience, marketing goals, and voice of your brand to receive excellent content ideas.
• Writing CTAs, ad copy, and emails. Over the last year, I have repeatedly used ChatGPT to generate ad copy, emails for marketing campaigns, and call-to-actions. You should do that, too.
• Mimicing the style of your favorite copywriter. As the cliche goes, copywriting is both an art and a science. By asking ChatGPT to emulate different copywriting styles, you can learn which resonates best with your audience.
• Simplifying complex information. One of the things I like the most about ChatGPT is that it helps me market complex products in a way that an average person can understand it.

Pricing

Most copywriters I have met think ChatGPT’s free plan is more than enough to help them create compelling copy.

That is because the paid plan – which includes features such as Dall-E, Code Interpreter, ChatGPT plug-ins, etc. – doesn’t have much that could help you write better copy than the free plan.

If you don’t agree, be ready to fork out $20 per month, regardless of where you happen to live in the world.

2. Copy.AI

Whether it’s crafting compelling headlines, engaging product descriptions, or captivating blog posts, Copy.AI provides a versatile toolkit that helps copywriters overcome writer’s block and meet tight deadlines with ease.

One of the standout features of Copy.AI is its ability to understand and mimic various writing styles, making it a valuable companion for copywriters aiming to tailor their content to specific brand voices or target audiences.

What’s more, this platform allows for quick iterations and A/B testing, enabling writers to experiment with different approaches until they find the perfect fit. This not only enhances the creative process but also contributes to the quality of your copy.

Pricing

CopyAI offers different pricing plans to cater to different sets of customers, including pro plan, team plan, growth plan, and scale plan.

If you work solo, the pro plan might be best for you. It only costs $49 per month ($36 per month when billed annually) and includes unlimited words.

However, if yours is a larger team or business, the scale plan ($490 per month) might be a better fit to your needs. This plan includes 200 user seats, unlimited words and projects, and prioritized email/chat support.

3. Jasper AI

There are reasons why Jasper AI is an excellent tool for copywriters.

Firstly, its advanced language model can generate compelling headlines, catchy taglines, and persuasive copy in a fraction of the time it would take a human writer.

Secondly, Jasper AI serves as a valuable brainstorming companion, providing fresh and diverse ideas to overcome writer’s block. The AI’s ability to understand context and generate creative alternatives can inspire copywriters and spark new directions for their content.

Lastly, Jasper AI ensures consistency and coherence in messaging across various channels. Copywriters can input brand guidelines and specific tone preferences, generating content that aligns with the brand’s voice in return.

Pricing

Jasper AI offers 3 pricing plans: Creator, Teams and Business.

The Creator plan costs $49/month and includes 10,000 words generated by AI. Other perks include 1 user login, Jasper Chat, browser extension, and saved prompts.

The Teams plan costs $99/month and includes 50,000 words generated by AI, whereas the Business plan will set you back $499/month.

4. WordTune

WordTune supports copywriters in optimizing the overall flow and coherence of their compositions. Its advanced algorithms analyze the entire text, offering insightful recommendations for structural improvements.

Copywriters can also rely on WordTune to suggest more powerful verbs, refine adjectives, and propose alternative phrasing, empowering them to transform ordinary text into compelling, persuasive language.

Yet another standout feature of this tool is that it lets you collaborate with your fellow team members. As such, you can easily incorporate feedback into your work, creating copy that reflects the collective expertise of the whole team.

Pricing

WordTune offers 3 pricing tiers: Premium, Business, and Enterprise.

The Premium plan includes unlimited rewrites and spices, longer text summaries, and AI-powered writing assistants for $9.99 per month.

The Business plan includes all the features of the Premium plan, plus team collaboration for $49 per month. The Enterprise plan includes all the features of the Business plan, plus custom branding for an on-demand price.

5. Closers Copy

Copywriters should use Closers Copy for a variety of reasons.

First of all, it provides a comprehensive library of pre-made templates and frameworks for various types of copywriting, including landing pages, ads, emails, headlines, slogans, and more.

Secondly, Closers Copy offers a suite of built-in editing and optimization tools to help copywriters refine their work.

These tools include synonym suggestions, power word recommendations, emotional trigger identification, and tone analysis, enabling copywriters to enhance the clarity, impact, and effectiveness of their copy.

To sweeten the deal even further, Closers Copy offers a variety of subscription plans to suit different budgets and needs. The tool’s pricing is competitive, making it accessible to copywriters of all levels of experience.

Pricing

Closers Copy offers a single paid plan that starts at $49.99 per month.

This plan includes 300 copy AI runs, 50 SEO audits, 2 seats, long form copy, 700+ frameworks, and multiple SEO-related features.

If you want to future proof yourself against any price increases, Closers Copy also offers a lifetime deal for $999.

6. Copysmith

Copysmith caters to a variety of copy formats, including product descriptions, social media ads, email campaigns, website content, and more. This versatility allows copywriters to generate content across multiple platforms and channels.

Furthermore, just like Wordtune, it facilitates collaboration among team members. This enables multiple coworkers to work on and refine copy projects at the same time, ensuring consistency of the final draft.

On top of everything else, it provides customizable templates for various copy formats, letting you tailor your content to specific target audiences, brand guidelines, and brand guidelines.

Pricing

Copysmith offers three pricing plans: Starter, Pro, and Enterprise.

The Starter plan is $19 per month and includes 50,000 words of content creation, one user, and basic features.

The Pro plan is $59 per month and includes 250,000 words of content creation, five users, and additional features such as the Product Catalog Content Manager and robust 3rd party integrations.

The Enterprise plan is custom priced and includes unlimited words, dedicated account management, API access, and enterprise-grade security.

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