PPC (Pay-Per-Click) advertising involves paying for each click on your ads, offering immediate visibility and targeted reach. SEO (Search Engine Optimisation) focuses on improving organic search rankings over time. Both strategies can be complementary in a digital marketing plan.
PPC campaigns can start driving traffic as soon as the ads go live. However, it may take some time to optimise the campaigns for maximum effectiveness based on data and performance metrics.
Yes, PPC allows for highly targeted advertising. You can specify geographic locations, demographics, interests, and even times of day for your ads to appear.
The budget is determined based on your marketing goals, competition in your industry, and the cost-per-click (CPC) of targeted keywords. We work with you to set a budget that aligns with your goals and provides a good return on investment.
Absolutely. We provide regular reports detailing your campaign's performance, including metrics like click-through rate, conversion rate, and overall ROI. This ensures transparency and allows for ongoing optimisation.
Yes, PPC campaigns are highly flexible. We continuously monitor and can make adjustments to keywords, ad copy, budget, and targeting to improve performance.
PPC can be very effective for small businesses. It allows for precise budget control and can be scaled up or down based on performance and budget constraints.
We focus on creating compelling ad copy, using strong call-to-actions, and selecting optimal keywords. We also continuously analyse competitor strategies to ensure your ads have a competitive edge.
We regularly review and optimise campaigns. If ads are underperforming, we'll investigate the causes – whether it's ad copy, targeting, or bidding strategies – and make necessary adjustments.
Yes, PPC integrates well with other marketing channels like SEO, social media, and email marketing, creating a cohesive and comprehensive digital marketing strategy.
