30+ PPC Stats Every Marketer Should Know in 2024

If you aim to inform people about your business and encourage them to buy its products or services, advertising on the web is essential.

Pay-per-click (PPC) advertising is one of the best ways to reach qualified leads on the internet and convert them into potential customers.

Check out these PPC stats to gain an edge over other marketers in 2024:

How big is the PPC Market?

The pay-per-click (PPC) market is a massive and ever-expanding force in digital advertising. Understanding its size and growth trajectory is crucial for any marketer, which is where these stats will come in handy.

• The global PPC software market size was valued at $17.5 billion in 2022, with a projected annual growth rate of 11.2% between 2023 and 2032. (Market Research Future)
• Google made $209.49 billion in advertising revenue in 2021, a staggering $42.57 increase over the 2020 figures. (Statista)
• Facebook’s ad revenue hit the $131.948 billion mark in 2023, an $18 billion increase over its 2022 ad revenue. (Yaguara)
• Search advertising spending is projected to grow by $190.5 billion worldwide by this year’s end. (Statista)
• In 2021, TikTok generated $3.8 billion in advertising revenue worldwide. (Statista)
• X (formerly Twitter) generated $4.73 billion in advertising revenue in 2022. (Statista)

How much do businesses invest in PPC?

Curious how much firepower PPC adds to marketing budgets? Dive into the stats below to uncover the spending trends across businesses and industries. This will give you a clear picture of how PPC investment fuels digital marketing strategies.

• Almost 1 out of every 2 small businesses in the US (45%) invest in PPC advertising every year. (Clutch.io)
• Small-to-mid-size businesses (SMBs) that invest in Google ads spend on average between $9,000 and $10,000 per month. (WordStream)
• SMBs invest 7x more into PPC than they do into SEO. (The Social Shepherd)
• According to results obtained from a survey, paid advertising consumes 39% of an average business’s digital advertising budget. (Tech Report)
• The digital advertising spend across the world is expected to hit the $526 billion mark by 2024 end. (eMarketer)
• About 97% of Google’s total revenues come from Google Ads advertising, (Google Investor Relations, 2018)
• Google Shopping ads make up around 76.4% of retail search ad spend. (The Social Shepherd)

How Effective Are PPC Ads?

Are you unaware of the true impact of PPC advertising? From conversion rates to ROI, these stats reveal the power behind pay-per-click campaigns and why they’re an essential tool in any marketer’s arsenal.

• According to a survey, the traffic that comes from PPC ads converts 50% better than organic advertising. (Moz)
• PPC ads generate double the number of website visitors than SEO does. (HubSpot)
• Across all industries, businesses recoup $2 in revenue for every $1 they spend on Google Ads. (Google Economic Impact)
• Multiple studies have shown that every $1 spent on Facebook ads results in $2 to $5 in revenue. (Podium)
• 60% of mobile users click on a PPC advertisement at least once every 7 days. (Business Insider)
• More than 6 out of every 10 shoppers (65%) click on ads when making a purchase. (Creative Marketing Limited)
• More than 7 out of 10 people say ads make it easier to find what they are looking for. (Web FX)

Why Every Marketer Should Focus on Google Ads?

In a world where digital marketing is constantly evolving, one platform stands out as a cornerstone for success: Google Ads. But why should every marketer prioritize this powerhouse of advertising? Dive into the data to find out.

• On average, businesses earn $8 for every $1.60 spent on Google Ads. (HubSpot Blog)
• 8 out of 10 companies focus on Google Ads for PPC. (HubSpot Blog)
• Google’s U.S. ad search revenue share accounts for 73% of the total ad spending. (eMarketer)
• Google is rated as the most trustworthy by 98% of advertisers, scoring a 4 or 5 out of 5 on the trust index. (Search Engine Journal)
• Paid search ads on Google are clicked on four times more frequently (63%) compared to those on other search engines such as Amazon (15%), YouTube (9%), and Bing (6%). (Clutch.co)
• Approximately 76.4% of the budget allocated for ads on retail searches is taken up by Google Shopping ads. (Smart Insights)

Why Marketers Shouldn’t Ignore Amazon Ads?

Although Google Ads are where most marketers earn their bread and butter, Amazon Ads also offer a goldmine of opportunity. These stats will show you why Amazon Ads deserve your attention.

• In 2022, Amazon’s global ad revenue reached $38 billion, nearly double 2020’s results. (Statista)
• The average CTR on Amazon ads is 0.35%, meaning your ad will need almost 300 impressions to get 1 click. (Ad Badger)
• The average conversion rate on Amazon is 9.58%, with more expensive products having lower conversion rates. (Multiple)
• The total average daily clicks on Amazon is around 306,000. (Ad Badger)
• The average conversions per user per day on Amazon Ads is around 28.4. (Ad Badger)
• The average advertiser spends around $258 per day on Amazon (Ad Badger)
• The average ACOS on Amazon is 19.9%, which means that for every 20 cents spent on advertising costs, you get a return of $1. (BidX)

Start your PPC Campaign Today

If you’re ready to dive into PPC campaigns but don’t know where to begin, Keep Writing is your solution. Here, you’ll discover PPC specialists ready to assist you in launching, optimizing, and tracking your campaigns for faster traffic and conversions.