PPC Services for Publishers in London

Why Choose Keep Writing for Your Publishing PPC Campaigns?

In London’s dynamic publishing market, publishers looking to enhance their online presence and drive book sales must consider the strategic use of Pay-Per-Click (PPC) advertising. Keep Writing specialises in offering customised PPC services for publishers in London, developing targeted strategies to boost your digital footprint, drive relevant traffic to your website, and significantly increase enquiries and book sales. 

We understand the unique challenges faced by publishers, such as standing out in a competitive market, reaching potential readers searching for new titles, and achieving a strong return on investment (ROI) for your PPC campaigns. 

Our bespoke solutions are designed to showcase your publishing house’s catalog, positioning your titles as the must-read choices for book lovers in London. By employing targeted, ethical PPC techniques, we ensure your ads reach the right audience at the crucial moment, enhancing your online presence and contributing to the growth of your sales and readership.

Bespoke PPC Strategies for Publishers:

We develop personalised PPC strategies for publishers, focusing on your specific genres, titles, and targeting the most relevant keywords to attract potential readers in London.

Effective Ad Creation and Management:

Our team creates compelling ad copy that captures the attention of potential readers, using targeted keywords to ensure your ads appear for the right searches, maximising visibility and click-through rates.

Technical Optimisation for Landing Pages:

We optimise your landing pages to maximise conversions, emphasising clear calls-to-action (CTAs), mobile responsiveness, and quick loading times to provide an exceptional user experience.

Local and National PPC Campaigns to Target Readers:

Understanding the broad appeal of books and publishing, our PPC campaigns are tailored to connect you with potential readers both within London and nationally, ensuring your titles attract a wide audience.

Continuous Monitoring and ROI Analysis:

We provide ongoing monitoring of your PPC campaigns, offering detailed analysis and reporting to ensure the best possible ROI, with adjustments made as necessary to optimise performance.

Our Comprehensive PPC Services for Publishers in London Include:

In-Depth Campaign Analysis:

Starting with a thorough analysis of your current online presence and advertising strategies, we tailor a PPC strategy that aligns with your publishing house's goals, effectively targeting your ideal reader demographic.

Keyword Research and Bid Management:

Through meticulous keyword research, we identify high-intent keywords related to your genres and titles, managing bids to ensure your ads are placed effectively and cost-efficiently.

Ad Copywriting and Development:

We craft persuasive ad copy that resonates with potential readers, highlighting your titles' unique selling points and the benefits of purchasing your books, designed to drive clicks and sales.

Conversion Optimisation for Campaigns:

Our focus on conversion optimisation ensures every aspect of your campaign, from the ad copy to the landing page, is fine-tuned for maximum conversion rates, leading to more enquiries and book sales.

Regular Reporting and Campaign Adjustments:

You will receive regular reports detailing the performance of your PPC campaigns, complete with insights and recommendations for adjustments to continually enhance campaign effectiveness and ROI.

Our Pricing

The Best Price Just For You

Platinum PPC Plan


Billed Monthly

Emerald PPC Plan


Billed Monthly

Diamond PPC Plan


Billed Monthly


What Client Says About Keep Writing

Fantastic Job Done by Keep Writing

Keep Writing implemented a comprehensive content strategy that has significantly boosted our engagement rates. The results speak for themselves: increased web traffic, higher conversion rates, and a noticeable uptick in customer satisfaction. If you’re looking for a PPC agency that delivers on its promises, look no further than Keep Writing.

Chris Old

SEO Lead at IG Group

Keep Writing Significantly Increased Traffic and Leads

KeepWriting.co has been instrumental in boosting the online presence of my website, strikersboxing.co.uk, driving it to the top of Google’s rankings. Their team’s blend of technical expertise and content strategy, coupled with excellent communication and customer service, not only improved my site’s visibility but also significantly increased traffic and leads. I highly recommend Keep Writing for any business looking to enhance their digital footprint effectively and sustainably.


Founder and boxing coach at Strikers Boxing Academy
Our Process

Easy Steps To Get Your Solution

Book A Service

Reach out to us via our contact form or give us a call. During this initial phase, we'll discuss your specific needs, goals, and the scope of your project.

Start Consultation

Based on your needs and our discussions, we'll develop a customised marketing strategy tailored just for you. This will include timelines, deliverables, and a clear outline of the work involved.

Check Your Growth

Our relationship doesn't end after project completion. We offer ongoing support and are always available for any follow-up work or adjustments you may need.


Frequently Asked Questions

Why is PPC important for publishers in London?

PPC is crucial for publishers in London to swiftly enhance online visibility, directly target individuals searching for new books and titles, and effectively compete in a saturated market, leading to immediate increases in enquiries and sales.

How can PPC help my publishing business grow?

PPC can help your publishing business grow by positioning your titles in front of potential readers at the exact moment they're searching for new books, resulting in higher visibility, increased website traffic, and more book sales.

What sets PPC for publishers apart from other advertising methods?

PPC for publishers is highly targeted, allowing for precise targeting based on keywords, genres, and reader interests, offering the advantage of reaching potential readers with high intent, unlike broader advertising strategies.

How quickly can I see results from a PPC campaign for my titles?

PPC campaigns for publishing titles can yield immediate results, with increased visibility and traffic to your website occurring as soon as the ads go live, making it a rapid and effective way to attract new readers.

How can I get started with PPC services for my publishing house in London?

To get started with our PPC services for your publishing house in London, please contact us through our website. We'll arrange an initial consultation to discuss your specific needs and how we can support your online marketing and book sales goals through targeted PPC advertising.

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