PPC Services for Legal Firms in London

Why Choose Keep Writing for Your Legal Firm PPC Campaigns?

In London’s competitive legal landscape, firms seeking to expand their client base, enhance their online visibility, and drive targeted traffic to their websites must consider the strategic use of Pay-Per-Click (PPC) advertising. Keep Writing specialises in offering tailored PPC services for legal firms in London, crafting targeted strategies to boost your digital presence, attract relevant visitors, and significantly increase enquiries and case intakes. 

We understand the unique challenges faced by legal firms, such as standing out in a crowded market, reaching potential clients searching for legal assistance, and achieving a strong return on investment (ROI) for your PPC campaigns. 

Our bespoke solutions are designed to showcase your firm’s expertise, areas of practice, and successful case outcomes, positioning you as the leading choice for individuals and businesses in need of legal services in London. By employing targeted, ethical PPC techniques, we ensure your ads reach the right audience at the crucial moment, enhancing your online presence and contributing to the growth of your firm.

Bespoke PPC Strategies for Legal Firms:

We develop personalised PPC strategies for legal firms, focusing on your specific legal services (such as family law, commercial litigation, or property law) and targeting the most relevant keywords to attract potential clients in London.

Effective Ad Creation and Management:

Our team creates compelling ad copy that captures the attention of potential clients, using targeted keywords to ensure your ads appear for the right searches, maximising visibility and click-through rates.

Technical Optimisation for Landing Pages:

We optimise your landing pages to maximise conversions, emphasising clear calls-to-action (CTAs), mobile responsiveness, and quick loading times to provide an exceptional user experience.

Local and National PPC Campaigns to Target Clients:

Understanding the broad scope of legal services, our PPC campaigns are tailored to connect you with potential clients both within London and nationally, ensuring your firm attracts a wide audience in need of legal assistance.

Continuous Monitoring and ROI Analysis:

We provide ongoing monitoring of your PPC campaigns, offering detailed analysis and reporting to ensure the best possible ROI, with adjustments made as necessary to optimise performance.

Our Comprehensive PPC Services for Legal Firms in London Include:

In-Depth Campaign Analysis:

Starting with a thorough analysis of your current online presence and advertising strategies, we tailor a PPC strategy that aligns with your firm's goals, effectively targeting your ideal client base.

Keyword Research and Bid Management:

Through meticulous keyword research, we identify high-intent keywords related to your legal services, managing bids to ensure your ads are placed effectively and cost-efficiently.

Ad Copywriting and Development:

We craft persuasive ad copy that resonates with potential clients, highlighting your legal expertise and the unique benefits of choosing your firm, designed to drive clicks and conversions.

Conversion Optimisation for Campaigns:

Our focus on conversion optimisation ensures every aspect of your campaign, from the ad copy to the landing page, is fine-tuned for maximum conversion rates, leading to more enquiries and client signings.

Regular Reporting and Campaign Adjustments:

You will receive regular reports detailing the performance of your PPC campaigns, complete with insights and recommendations for adjustments to continually enhance campaign effectiveness and ROI.

Our Pricing

The Best Price Just For You

Platinum PPC Plan


Billed Monthly

Emerald PPC Plan


Billed Monthly

Diamond PPC Plan


Billed Monthly


What Client Says About Keep Writing

Fantastic Job Done by Keep Writing

Keep Writing implemented a comprehensive content strategy that has significantly boosted our engagement rates. The results speak for themselves: increased web traffic, higher conversion rates, and a noticeable uptick in customer satisfaction. If you’re looking for a PPC agency that delivers on its promises, look no further than Keep Writing.

Chris Old

SEO Lead at IG Group

Keep Writing Significantly Increased Traffic and Leads

KeepWriting.co has been instrumental in boosting the online presence of my website, strikersboxing.co.uk, driving it to the top of Google’s rankings. Their team’s blend of technical expertise and content strategy, coupled with excellent communication and customer service, not only improved my site’s visibility but also significantly increased traffic and leads. I highly recommend Keep Writing for any business looking to enhance their digital footprint effectively and sustainably.


Founder and boxing coach at Strikers Boxing Academy
Our Process

Easy Steps To Get Your Solution

Book A Service

Reach out to us via our contact form or give us a call. During this initial phase, we'll discuss your specific needs, goals, and the scope of your project.

Start Consultation

Based on your needs and our discussions, we'll develop a customised marketing strategy tailored just for you. This will include timelines, deliverables, and a clear outline of the work involved.

Check Your Growth

Our relationship doesn't end after project completion. We offer ongoing support and are always available for any follow-up work or adjustments you may need.


Frequently Asked Questions

Why is PPC important for legal firms in London?

PPC is crucial for legal firms in London to quickly enhance online visibility, directly target individuals and businesses searching for legal services, and effectively compete in a saturated market, leading to immediate increases in enquiries and case intakes.

How can PPC help my legal firm grow?

PPC can help your legal firm grow by positioning your services in front of potential clients at the exact moment they're searching for legal assistance, resulting in higher visibility, increased website traffic, and more client engagements.

What sets PPC for legal firms apart from other advertising methods?

PPC for legal firms is highly targeted, allowing for precise targeting based on keywords, legal specialities, and client needs, offering the advantage of reaching potential clients with high intent, unlike broader advertising strategies.

How quickly can I see results from a PPC campaign for my legal services?

PPC campaigns for legal services can yield immediate results, with increased visibility and traffic to your website occurring as soon as the ads go live, making it a rapid and effective way to attract new clients.

How can I get started with PPC services for my legal firm in London?

To get started with our PPC services for your legal firm in London, please contact us through our website. We'll arrange an initial consultation to discuss your specific needs and how we can support your online marketing and client acquisition goals through targeted PPC advertising, tailored specifically to the legal industry.

Don't See The Answer You Need? Contact us