In the competitive world of wedding photography, standing out online is crucial. SEO (Search Engine Optimisation) plays a vital role in ensuring your work reaches potential clients. However, many photographers unknowingly make SEO mistakes that hinder their online visibility. In this article, we’ll explore these common pitfalls and provide practical solutions to avoid them.

1. Not optimising for local search

Understanding Local SEO for Wedding Photographers

Local SEO is essential for wedding photographers who want to attract clients in their specific geographic area. When potential clients search for wedding photographers, they’re likely to include location-specific keywords.

Common Mistakes in Local SEO

How to Optimise for Local Search

2. Poor keyword research

The Role of Keyword Research in SEO

Effective keyword research helps you target the terms potential clients use to find wedding photographers.

Common Mistakes in Keyword Research

Effective Keyword Research Strategies

3. Ignoring image SEO

Why Image SEO Matters for Photographers

As a wedding photographer, your images are your showcase. Optimising them for search engines can significantly boost your visibility.

Common Image SEO Mistakes

Best Practices for Image SEO

4. Neglecting mobile optimisation

The Importance of Mobile-Friendly Websites

With an increasing number of users browsing on mobile devices, having a mobile-optimised site is critical.

Common Mobile Optimisation Mistakes

Tips for Mobile Optimisation

5. Overlooking the importance of content

Content as a Key Component of SEO

Regular, high-quality content helps to establish your authority and attract more visitors to your site.

Common Content Mistakes

Creating High-Quality Content

6. Inadequate use of social media

The Intersection of Social Media and SEO

Social media can drive traffic to your website and improve your SEO through increased engagement and shares.

Common Social Media Mistakes

Effective Social Media Strategies

7. Failing to monitor and analyse SEO performance

The Necessity of SEO Analytics

Tracking your SEO efforts helps you understand what’s working and what needs improvement.

Common Mistakes in SEO Monitoring

Tools and Techniques for SEO Analysis


By avoiding these common SEO mistakes, wedding photographers can significantly enhance their online presence. Remember to focus on local SEO, perform thorough keyword research, optimise your images, ensure mobile-friendliness, create quality content, leverage social media, and continually monitor your SEO performance. Consistent effort in these areas will help you attract more clients and grow your wedding photography business.