If you aim to inform people about your business and encourage them to buy its products or services, advertising on the web is essential.

Pay-per-click (PPC) advertising is one of the best ways to reach qualified leads on the internet and convert them into potential customers.

Check out these PPC stats to gain an edge over other marketers in 2024:

How big is the PPC Market?

The pay-per-click (PPC) market is a massive and ever-expanding force in digital advertising. Understanding its size and growth trajectory is crucial for any marketer, which is where these stats will come in handy.

Advertising revenue of Google from 2001 to 2023 (Statista)

How much do businesses invest in PPC?

Curious how much firepower PPC adds to marketing budgets? Dive into the stats below to uncover the spending trends across businesses and industries. This will give you a clear picture of how PPC investment fuels digital marketing strategies.

How Effective Are PPC Ads?

Are you unaware of the true impact of PPC advertising? From conversion rates to ROI, these stats reveal the power behind pay-per-click campaigns and why they’re an essential tool in any marketer’s arsenal.

Why Every Marketer Should Focus on Google Ads?

In a world where digital marketing is constantly evolving, one platform stands out as a cornerstone for success: Google Ads. But why should every marketer prioritize this powerhouse of advertising? Dive into the data to find out.

Why Marketers Shouldn’t Ignore Amazon Ads?

Although Google Ads are where most marketers earn their bread and butter, Amazon Ads also offer a goldmine of opportunity. These stats will show you why Amazon Ads deserve your attention.

Start your PPC Campaign Today

If you’re ready to dive into PPC campaigns but don’t know where to begin, Keep Writing is your solution. Here, you’ll discover PPC specialists ready to assist you in launching, optimizing, and tracking your campaigns for faster traffic and conversions.